With time to think recently, it felt like the right time to freshen up on copy, introduce a cleaner design whilst remembering some client case studies. 

I also remembered launching the world’s first web driven kiosks in Tower Records Piccadilly way back in ’93; when only 10% of academia knew what ‘www’ meant and a mere 1% of UK consumers had access to the internet. Surrounded by a new wave of NY programmers I could feel the future was digital and with the help of an ad agency called Havas, set up my own digital agency, Zinc. We happily positioned ourselves in Charlotte Street opposite Saatchi’s and with 100 talented personnel, worked on websites for Microsoft, Tesco, Virgin and Vodafone. 

Fast forward to today and there are now 65 million internet users, 45 million social media users and 72.41 million mobile phone connections in the UK. I thought I’d pull out a few fresh facts to digest the need for digital diligence during these digital days…

Delivery – a whopping 86% of Brits now shop on Amazon whilst delivery portals Deliveroo, Uber Eats and Just Eat battle it out for brand supremacy and we all wonder what difference Ocado and M&S can make to Waitrose online at launch next month. The challenge of course is how to deliver a customer centric brand experience through the entire sales cycle – including style of transport, type of people, POS & packaging. Also taking into consideration the actual product, the execution, customer service strategy, loyalty, feedback, research and returning customers, it’s such a great opportunity.    

Content is King - better content can allegedly drive digital traffic via organic SEO and keywords by up to 2000% which means news, blogs, fresh content and updated headlines are key to capturing people’s attention regardless of media spend. Organic SEO is also about 5.66 times more successful than paid search ads. Text will always be the foundation of search so making sure the text around your website's assets is descriptive will help them rank well in search. (Source: HubSpot, 2020) 

Make more movies and music – 87% of video marketers say that video has increased traffic to their website and 64% of online shoppers say that a video on social media helped them make their decision. Two billion YouTube users watch about five billion videos on average every single day and in 2020 93% of the most-watched videos are music videos. Which means it’s a great time to make that mini film or start recording bites on your mobile which can be made into a multimedia movie. Messages, headlines, cartoon captions and background music can work wonders.

Get smart and optimise – mobile websites are no longer the new kids in town;  mobile devices, excluding tablets, generate about half of all website traffic globally. (Statista, 2020). As all digiterati is now consumed by 77% smartphone users there’s no excuses for failing to meet user expectations across multiple devices. 69% of searchers also use their phone to help them make decisions about in-store purchases.

Refresh now for success - WordPress accounts for 35% of all websites around the world, but only about 40% of WordPress sites are up to date!   If you want to refresh your website, re-plan that marketing strategy or launch a successful brand, simply email georgia@ghbrand.co.uk