Brand & Business direction specialising in agency, communication, entertainment, hospitality and retail sectors.


Case Studies


Launched Barclay’s contactless at Chelsea Football Club as their premium sponsorship partner, to ensure speedy entry and more consumer time spent in venue.


Relaunched the iconic 25 year old brand, simplified the menu to core credibility – moules, frites and bier - and successfully opened new restaurants for Casual Dining Group.


Co-created digital brand assets, website and mini films to be used across all channels and managed all digital, ATL and B2B sales opportunities.


Re-launched 70 restaurants, re-created menu, directed marketing personnel, relaunched the website, refreshed brand guidelines and communicated with 2m customers.


Worked with CEO James Spragg and the board to ensure world class marketing plans, programmes and performance across all channels and revenue grew by 39% to £399m.


Worked with media, digital, PR, retail, sponsorship, venue, hospitality and marketing; set up 3 year strategic marketing and retail plan; directed the Asia Tour and increased retail sales to £227m pa and the customer database by 400%. 

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Worked with founders to set up strategic and tactical brand marketing toolkit, plans, promotions, website, sales opportunities, point of sale materials and messaging.


Set up interactive touch screens and launched a series of nationwide roadshow events in collaboration with record companies and artists including Madonna, Bowie and Prince.


Working with the CEO, I set up their brand value proposition, marketing plan, digital strategy, brand messaging and digital voice to help it became Europe’s largest B2B club.


Created classical music advertising marketing campaign in collaboration with the Royal Albert Hall to promote and launch new their most popular compilation album.


Created classical music advertising marketing campaign in collaboration with the Royal Albert Hall to promote and launch new their most popular compilation album.


My agency Zinc created the online marketing campaigns, websites, sales strategies and digital brand assets for Expedia, the world’s largest online travel company, for 7 years.


Marketing manager at TBWA during the ‘YOU CAN’T TOP’ A GROLSCH’ advertising days, setting up sponsored fashion, music, photography and creative showcases to increase sales.


Founded and ran top 5 digital marketing agency ‘Zinc’ for Havas, the 4th largest media agency in the world, for 7 years, nurturing retained clients and £10m annual revenue.


Advised the board on marketing direction, relaunched their Edinburgh restaurant and set up New York marketing plans, digital strategy, budgets and hired agencies for the 2020 launch.


My agency Zinc created the Nat West website, digital advertising strategy and brand assets for their online personal banking products include bank accounts, mortgages, credit cards.


I worked with Terry Hunt (founder of Tesco Clubcard) to develop tech led campaigns for Nectar with casual dining partners, restaurant marketing groups and key promoters.


Set up launch programmes for Shoreditch and Canary Wharf, including live events, chocolate calzonification (which went viral), PR, website and digital marketing promotions


Produced brand marketing presentation for CEO and potential investors resulting in POD partnering with Starbucks and successfully raising £50m revenue for next stage of roll out.


Resourced new web agency; launched e-commerce website; ensured marketing team were working to KPIs and coordinated brand guidelines, partner sales toolkit and marketing plan.


Launched brand website, set up TV advertising, customer research project and collaborated with all agencies – ATL, DM, Digital, PR and Brand – to obtain best retail sales results.


Brighton’s No.1 premium coffee company. Mentored marketing managers, directed marketing plan, set up e-marketing and launched new 120-seater site in Worthing.


Audited brand, marketing teams and agencies for the Tragus board and PE shareholders to understand why the 70 sites, which had been purchased for £140m, were under-performing.


Once the largest global music retailer; working in US and UK creating multi music genre promotions, liaising with all major record companies and selling advertising campaigns


Directing e-commerce website, brand and operations for 7 years to ensure all   members data and communications were integrated into an online customer experience.


Worked with CEO and board on the renovation; the Club re-launched in 2011 as a truly venerable institution of the arts, and has reclaimed its place at the heart of contemporary cultural London life.


Won many awards for e-commerce customer acquisition strategy and creative campaigns; directed web sites, films and collaborated on advertising campaigns for 7 years.


Directed websites for the brand, company and shareholdings; collaborated on PR communications and engaged with ATL agency on TV advertising campaigns for 7 years.

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Employed by Robin Rowland to work with PE Primary Capital to launch 35 new restaurants; increased customer base by 2m and revenue during my 3 tear tenure increased by £50m pa.



"Georgia did a fabulous job relaunching 70 Cafe Rouge restaurants."

James Spragg, CEO Casual Dining Group 

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