GHBRAND offers brand, marketing and digital services; run by Georgia Hall who has directed world class agencies, boards and brands for 25 years.

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Case Studies

Clients

Launched Barclay’s contactless at Chelsea Football Club as their premium sponsorship partner, to ensure speedy entry and more consumer time spent in venue.

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Relaunched the iconic 25 year old brand, simplified the menu to core credibility – moules, frites and bier - and successfully opened new restaurants for Casual Dining Group.

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Co-created digital brand assets, website and mini films to be used across all channels and managed all digital, ATL and B2B sales opportunities.

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Re-launched 70 restaurants, re-created menu, directed marketing personnel, relaunched the website, refreshed brand guidelines and communicated with 2m customers.

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Worked with CEO James Spragg and the board to ensure world class marketing plans, programmes and performance across all channels and revenue grew by 39% to £399m.

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Worked with media, digital, PR, retail, sponsorship, venue, hospitality and marketing; set up 3 year strategic marketing and retail plan; directed the Asia Tour and increased retail sales to £227m pa and the customer database by 400%. 

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Worked with founders to set up strategic and tactical brand marketing toolkit, plans, promotions, website, sales opportunities, point of sale materials and messaging.

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Set up interactive touch screens and launched a series of nationwide roadshow events in collaboration with record companies and artists including Madonna, Bowie and Prince.

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Working with the CEO, I set up their brand value proposition, marketing plan, digital strategy, brand messaging and digital voice to help it became Europe’s largest B2B club.

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Created classical music advertising marketing campaign in collaboration with the Royal Albert Hall to promote and launch new their most popular compilation album.

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Created classical music advertising marketing campaign in collaboration with the Royal Albert Hall to promote and launch new their most popular compilation album.

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My agency Zinc created the online marketing campaigns, websites, sales strategies and digital brand assets for Expedia, the world’s largest online travel company, for 7 years.

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Marketing manager at TBWA during the ‘YOU CAN’T TOP’ A GROLSCH’ advertising days, setting up sponsored fashion, music, photography and creative showcases to increase sales.

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Founded and ran top 5 digital marketing agency ‘Zinc’ for Havas, the 4th largest media agency in the world, for 7 years, nurturing retained clients and £10m annual revenue.

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Advised the board on marketing direction, relaunched their Edinburgh restaurant and set up New York marketing plans, digital strategy, budgets and hired agencies for the 2020 launch.

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My agency Zinc created the Nat West website, digital advertising strategy and brand assets for their online personal banking products include bank accounts, mortgages, credit cards.

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I worked with Terry Hunt (founder of Tesco Clubcard) to develop tech led campaigns for Nectar with casual dining partners, restaurant marketing groups and key promoters.

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Set up launch programmes for Shoreditch and Canary Wharf, including live events, chocolate calzonification (which went viral), PR, website and digital marketing promotions

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Produced brand marketing presentation for CEO and potential investors resulting in POD partnering with Starbucks and successfully raising £50m revenue for next stage of roll out.

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Resourced new web agency; launched e-commerce website; ensured marketing team were working to KPIs and coordinated brand guidelines, partner sales toolkit and marketing plan.

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Launched brand website, set up TV advertising, customer research project and collaborated with all agencies – ATL, DM, Digital, PR and Brand – to obtain best retail sales results.

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Brighton’s No.1 premium coffee company. Mentored marketing managers, directed marketing plan, set up e-marketing and launched new 120-seater site in Worthing.
 

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Audited brand, marketing teams and agencies for the Tragus board and PE shareholders to understand why the 70 sites, which had been purchased for £140m, were under-performing.

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Once the largest global music retailer; working in US and UK creating multi music genre promotions, liaising with all major record companies and selling advertising campaigns

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Directing tesco.com e-commerce website, brand and operations for 7 years to ensure all   members data and communications were integrated into an online customer experience.

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Worked with CEO and board on the renovation; the Club re-launched in 2011 as a truly venerable institution of the arts, and has reclaimed its place at the heart of contemporary cultural London life.

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Won many awards for e-commerce customer acquisition strategy and creative campaigns; directed web sites, films and collaborated on advertising campaigns for 7 years.

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Directed websites for the brand, company and shareholdings; collaborated on PR communications and engaged with ATL agency on TV advertising campaigns for 7 years.

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Employed by Robin Rowland to work with PE Primary Capital to launch 35 new restaurants; increased customer base by 2m and revenue during my 3 tear tenure increased by £50m pa.

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Testimonials

"Georgia did a fabulous job relaunching 70 Cafe Rouge restaurants."

James Spragg, CEO Casual Dining Group 

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